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How To Build Your Scholar Brand
Welcome To The Course
WATCH THIS FIRST: How This Course Is Organized (2:42)
The Slack Channel
Set Up Your LinkedIn Profile THE RIGHT WAY
LinkedIn Premium or No? (8:31)
7 CRITICAL areas of your LinkedIn profile you MUST pay attention to (2:12)
Optimizing Your Top Fold (10:30)
Whip Your About Section Into Shape! (6:04)
LinkedIn Featured Section and WHY You MUST Use It (4:22)
The Experience Section: Make The Most Of It (4:15)
Should You Add Skills and Endorsements To Your Profile? (4:35)
Create a LIVING RESUME (10:00)
Networking on LinkedIn
How to network effectively on LinkedIn (21:25)
Building Thought Leadership on LinkedIn
LinkedIn is the best content platform for thought leaders. Here's why. (10:32)
Steal Pixar's secret for CONSISTENTLY creating powerful content (7:54)
Do THIS before you start creating content (14:01)
Define WHO your audience is (11:29)
Measure how well your content is doing on LinkedIn (9:14)
Engagement + Comments (5:14)
Should you have a website? (5:31)
How To Create A Media Kit (17:22)
Create A Speaker Page (13:19)
Resources
Tools of the trade
Printable/Downloadable Resources
Google sheet to track demographics, psychographics and growth
Teach online with
The Experience Section: Make The Most Of It
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